- GTM Strategy: Develop robust Go-to-Market strategies tailored to the U.S. market, with a focus on positioning the brand as a category leader. - Marketing Plan: Create and execute comprehensive marketing plans, incorporating innovative strategies across all channels (digital, social, events, etc.). - Market Research: Analyze market trends, competitor activities, and consumer insights to identify opportunities and optimize brand strategies. - Campaign Management: Oversee end-to-end execution of marketing campaigns, including budgeting, performance tracking, and reporting. - Partnerships: Identify and form strategic partnerships to amplify brand reach within the target audience. - Team Collaboration: Work closely with cross-functional teams, including content, creative, and sales, ensuring seamless alignment on marketing objectives. -

- 7+ years of experience in marketing, with a focus on product launches in the U.S. market. - Industry experience in lifestyle or fashion-related sectors is a strong plus. - Proven expertise in GTM strategy development and execution. - Strong understanding of the American consumer market and cultural nuances. - Analytical mindset with experience in data-driven decision-making. - Excellent project management and leadership skills. - Strong communication skills, both verbal and written.