Key Responsibilities • Develop and execute Xiaohongshu KOL strategies across UK, France, Germany, Netherlands, and cross-border creators • Manage end-to-end KOL relationships: scouting, briefing, publishing, and performance • Work closely with agency partners and internal product/marketing teams to align on campaign objectives • Coordinate influencer seeding, gifting, and brand collaboration proposals • Produce and review content (bilingual) to ensure quality, compliance, and alignment with brand tone

Qualifications & Requirements • 3+ years experience managing Xiaohongshu KOL • In-depth understanding of Xiaohongshu content formats, algorithm, and trends • Local market experience in at least one European country • Bilingual in Chinese & English • Creative content sensibility and ability to spot good storytelling