Brand Marketing: develop and advance media and public relations, manage media-buy resources to implement GE branding campaign. Localize and re-create global materials into local relevant assets;
Social Media management: Overseeing content planning and execution on GE China's social media channels, such as WeChat, WeChat Channels, TikTok, Weibo, Toutiao, etc., to ensure consistent brand engagement and presence;
Event planning & management & communications: Mega events ideation, planning and execution of integrated communications;
Composing Chinese and English content in traditional public relations services;
Responsible for media relations maintenance and public opinion management.