JD基本信息
岗位职责
A VIC (Very Important Client) Clienteling and Service Training Manager is responsible for developing the strategies, skills, and behaviors necessary to cultivate relationships with high-net-worth individuals, ultimately driving brand loyalty and sales, by maximing their CLTV. This role combines high-level clienteling strategy with hands-on coaching to ensure a premium, personalized client experience, tailor made according to customers behavioral tagging.
Core Responsibilities
• Training & Coaching Strategy: Design and deliver training modules focused on luxury clienteling standards, bespoke service etiquette, brand and product storytelling.
• VIC & Clienteling Development: Define, monitor, and refine 1:1 clienteling strategies according to behavioral cluster segmentation, ensuring client advisors maintain high-quality outreach, sophisticate client segmentation, and personalized engagement.
• Performance Management & KPIs: Establish and monitor KPIs for clienteling, such as client coverage, retention rates, outreach effectiveness, and VIC contribution.
• In-Store Coaching: Conduct regular on-the-floor coaching sessions to reinforce selling behaviors, CRM tool usage (e.g., notes, appointments), and high-level service interaction.
• Event & Experience Execution: Plan and execute client-focused activations, private shopping events, and personalized experiences to drive engagement.
• Operational Alignment: Collaborate with Merchandising, CRM, and Retail teams to align clienteling with business needs and ensure consistent service standards across all boutiques
任职要求
Key Requirements & Skills
• Luxury Experience: Extensive experience in luxury retail, clienteling, or CRM, specifically with HNW/VIC clientele.
• Training & Facilitation: Proven ability to deliver training and coach staff, including senior retail managers, with strong facilitation skills.
• Data Literacy: Strong analytical skills to interpret client data, CRM usage, and sales metrics, translating them into actionable strategies.
• Technological Proficiency: Experience with modern clienteling tools, AI-assisted tools, and CRM platforms.
• Influencing Skills: Ability to work cross-functionally and influence stakeholders without direct authority
Key Performance Indicators (KPIs) Managed
• VIC acquisition, retention, and reactivation rates.
• Client portfolio growth and engagement frequency.
• Usage rates of CRM/Clienteling platforms.
• Mystery shopping results and service quality feedback.
This role is essential for luxury brands seeking to enhance their personalized client experiences and increase loyalty among their most valuable customers.
工作城市:
上海,招聘1人,详细地址:徐汇街道长乐路