【Summary】 • This role is responsible for leading the development of Pest Control sub-category via product development and marketing communication, to better drive brand awareness and desirability, optimize consumer journey and engagement, launch and relaunch products successfully by driving traffic to online and offline, improve conversion to achieve brand business goals. 【Essential Duties and Responsibilities】 1.Subcategory business P&L owner • Responsible for subcategory business P&L. As key coordinator to collect channel request, monitor performance, analysis business and tracking feedback. • Work closely with cross functions like sales, channel, media, supply chain etc. to drive gross sales, market share. 2.Product Inno & Portfolio management • Fully understand consumer insight, brand vision, positioning, blueprint and business target, to develop innovations OTIF by closely communication with cross-categories & global headquarter. • Manage and monitor sub-category brand contents delivery including global content adaption, local content production with high standard quality. • Portfolio management via efficient communication with CMKT, Sales, Finance and SC to optimize current portfolio DPM and deliver future roadmap. 3.Communication strategy and management • Initiate business driven communication strategy and plan to deliver brand, product message and meet media and business KPI. Work with Media and agency to allocate budget phasing and KPI setting. • Set brand guideline for local owned media content, social and KOL, KOC content by deep familiarity with competitors, consumer insights and category benchmark. • Socialize the storytelling of product, ensure consistency, efficiency and virality. • Deep analysis on key social platforms, especially for RED and Tiktok, to deliver innovative idea and strategy to improve media efficiency. 4.People • Collaborate and influence across the organization to drive communication results and achieve brand goals. Interacts with the cross-function teams.

【Required Skills / Experience / Competencies】 • FMCG (cosmetic, personal care) NPD & IMC Marketing is a must • Social experience, e.g. RED, Tiktok is a must • Over 5 years relevant experience • Proficient in English language • Bachelor’s degree or above 【Preferred Skills / Experience / Competencies】 • Strategic mind set, understands the strategic & tactical nature of the business. • Demonstrate ability to manage up and across organization. • Multi-function and multi-tasking abilities • Manages executions diligently, with keen attention to details • Values others, and cultures • Self-starter and Acts with integrity • Analytical skills • Strong ownership and leadership • Solid knowledge of current social environment and internet technologies • Strong Computer skills, Microsoft Office