Develop and execute marketing strategies and campaigns designed to boost brand awareness and engagement among potential users and existing community members. Set strategic direction for paid media, organic outreach, creator partnerships, and collaboration channels, leveraging flexible and innovative approaches to drive user acquisition. Shape and maintain rednote’s public persona, ensuring every interaction aligns authentically with our global community. Provide actionable user insights and feedback to inform product and community development, effectively influencing cross-functional decisions. Manage marketing campaigns from concept to completion, overseeing project planning, cross-team coordination, and success evaluation. Define and implement user growth plans and campaign goals, considering data insights, target audience specifications, key performance indicators, narrative development, budgeting, and historical learnings. Provide strategic guidance to diverse channel teams including social media, creative, analytics, and communications.

6+ years of relevant experience in marketing strategy, paid growth channels, diversity-focused initiatives, creator marketing, or related fields, ideally within high-growth startups, innovation-focused teams, or established tech companies. Experience in international environments strongly preferred. Proven expertise in performance marketing and engaging social content creation. Deep understanding of global youth culture, with demonstrated ability to identify and leverage trends into impactful brand opportunities. Strong analytical and problem-solving skills, with experience in utilizing data to assess and optimize marketing effectiveness. Self-motivated, results-oriented individual capable of thriving in a fast-paced environment with a commitment to excellence and continuous improvement. Demonstrated experience successfully leading and managing cross-functional projects, budgets, timelines, and external partnerships, including agency management. Bonus Points: Passion for and deep familiarity with the rednote community. Multilingual abilities (Mandarin or additional languages) to facilitate cross-cultural communication.