职位描述:
1、深入的市场和客户研究:熟练利用数据,分析市场趋势和产品适用情况,为产品开发和策略提供数据支持
2、制定市场策略:根据目标和smb市场需求,为国际化商业产品制定有效的产品营销战略
3、产品定位与支持:确定产品市场定位、设定目标,并为销售团队提供必要的市场工具和材料
4、策划产品gtm:组织执行线上线下市场推广活动,提升产品知名度和市场份额
5、产品设计优化:紧密监控产品数据表现,倾听客户反馈,与技术和运营团队合作优化产品性能
in-depth market and customer research:skillfully utilize data to analyze market trends and product applicability, providing data support for product development and strategy.
develop marketing strategy:formulate effective product marketing strategies for international business products based on objectives and smb market demands.
product positioning and support:determine product market positioning, set targets, and provide necessary marketing tools and materials to the sales team.
plan product gtm:organize and execute online and offline marketing activities to enhance product visibility and market share.
product design optimization:closely monitor product performance data, listen to customer feedback, and collaborate with technical and operational teams to optimize product performance.
任职要求
职位要求:
1、3-5年以上媒体行业产品运营工作经验,有smb广告市场经验的优先
2、有较强的调研能力和数据分析能力
3、在快节奏的时间表上领导和交付复杂的跨职能项目的经验
4、具有良好判断力和独创性思维的快速学习者,能够在歧义中茁壮成长并迅速适应变化
5、出色的沟通、演示和分析能力
6、精通英语,同时精通日语或韩语或其他东南亚语言优先
3-5 years of experience in product operations, experience with smb advertising is strongly preferred.
strong research and data analysis skills.
excellent communication, presentation, and analytical skills.