工作职责:
1. 开展市场分析、客户分析、竞争对手分析,协助公司制定年度战略目标;
2. 开展品牌客户销售管道拓展策略的制定、推进、管理工作;
3. 开展客户接触,了解品牌客户标准,获取品牌客户指定;
4. 建立客户开发档案、客户信息库,理解客户需求;
5. 制定对品牌客户下周期销售增长目标与策略,开展拜访交流工作,实现对品牌客户管理;
6. 召开运营会议、开展团队管理、编制品牌客户运营年度分析报告等,实现营销管理工作目标.
Job Responsibilities:
1. Market & Strategy: Conduct market, customer, and competitor analysis to assist in formulating the company's annual strategic goals.
2. Channel Development: Develop, implement, and manage strategies for expanding sales channels specifically targeting brand clients.
3. Client Engagement & Nomination: Initiate contact with clients, understand the standards and requirements of brand clients, and work to secure brand nomination or preferred supplier status.
4. Client Information Management: Build and maintain customer development profiles and a client database; ensure a deep understanding of client needs.
5. Sales Growth & Client Management: Set sales growth targets and strategies for brand clients for upcoming periods; conduct regular client visits and communication to effectively manage relationships.
6. Marketing & Team Management: Lead operational meetings, manage the team effectively, prepare annual analysis reports on brand client operations, and achieve overall marketing and sales management objectives.
任职要求
任职要求:
1.学历要求:本科及以上;
2.工作经验:辅料行业销售类工作经验3年以上,销售经理/市场开发经理工作经验1年以上;
3.专业技能:具有品牌服装客户资源,具有掌握与更新行业动态的能力、具备较强的市场营销逻辑思维能力,并能够分析和解决问题、具有独立开发客户成功案例,服务过大型服装品牌、具备优秀的团队领导与管理能力、适应出差工作与交际应酬;
4.英语水平:英语听、说、读、写流利(可作为工作语言);
5.计算机水平:掌握OFFICE系列软件(WORD、EXCEL、PPT)、熟练使用CRM系统;
Job Specification:
1. Experience:
Minimum 3 years of sales experience in the apparel trims or accessories industry.
Minimum 1 year of experience as a Sales Manager or Market Development Manager.
2. Skills & Abilities:
Existing network of contacts within brand apparel clients.
Ability to understand and stay current with industry trends.
Strong logical thinking in marketing, with excellent analytical and problem-solving skills.
Proven track record of independently developing new clients, including experience serving major apparel brands.
Excellent team leadership and management skills.
Willingness and ability to travel frequently for business and participate in necessary client entertainment/networking.
3. Languages: Fluent in English (listening, speaking, reading, writing); capable of using English as a primary working language.
4. Business Writing: Proficient in business writing with strong logical structure and clear written communication skills.
5. Computer Skills: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and experienced with CRM systems.