JD基本信息
岗位职责
"岗位职责:
1.制定目标国家3-5年加盟发展战略,设计差异化市场进入策略及年度招商目标;
2.搭建本地化招商网络(行业协会、代理机构等),主导加盟商开发、资质审核及签约;
3.优化加盟政策(投资模型、分成机制),提升品牌吸引力与加盟商留存率;
4.统筹门店选址评估、装修标准落地及开业筹备,确保单店投资回报达标;
5.监督SOP执行,通过培训、巡店、数据监控提升门店运营效率;
6.建立加盟商分级管理体系,定期组织峰会解决共性问题;
7.本土化运营与品牌建设,推动产品本地化调整(适配口味、宗教禁忌等),协同研发优化菜单;
8.制定区域营销策略,策划品牌推广活动,管理社交媒体及KOL合作;
9.建立危机应对机制,处理重大客诉及舆情事件;
10.组建并管理本土团队(招商、运营、营建),制定绩效考核机制;确保业务符合当地法律法规(食品安全、劳工政策、税务合规)。
任职资格:
1. 本科以上学历,MBA或商业管理相关硕士优先;
2.10年以上连锁餐饮行业经验,5年以上跨国加盟体系高管经历;
3. 精通加盟全流程:招商开发、营建支持、运营督导等;
4. 熟悉目标国家商业生态及政商资源,具备强资源整合能力;
5. 数据驱动决策,能通过经营分析优化运营策略;
6. 跨文化管理能力突出,协调总部与本土团队目标一致。"
"Head of International Franchise Development
Job Responsibilities
1. Develop a 3- to 5-year franchise development strategy for target countries, design differentiated market entry approaches, and set annual investment promotion targets.
2. Build localized investment promotion networks (industry associations, agencies, etc.) and lead franchisee sourcing, qualification reviews, and contract execution.
3. Optimize franchise policies (investment models, profit-sharing mechanisms) to enhance brand appeal and improve franchisee retention rates.
4. Coordinate site selection evaluations, store design standardization, and pre-opening preparations to ensure individual store return on investment meets targets.
5. Monitor SOP compliance and improve store operational efficiency through training, store visits, and data tracking.
6. Establish a tiered franchisee management system and organize regular summits to address common issues.
7. Drive localization of operations and brand building; facilitate product adaptation (flavor adjustments, religious compliance, etc.) and collaborate with R&D to optimize menus.
8. Develop regional marketing strategies, plan brand promotion campaigns, and manage social media and KOL partnerships.
9. Establish crisis response mechanisms to handle major customer complaints and public relations incidents.
10. Recruit and manage local teams (investment, operations, construction), establish performance evaluation systems, and ensure full compliance with local laws and regulations (food safety, labor policies, tax compliance).
Job Requirements
1. Bachelor's degree or above; MBA or a Master's degree in Business Administration or a related field is preferred.
2. Minimum 10 years of experience in the chain restaurant industry, with at least 5 years in senior management roles within multinational franchise systems.
3. In-depth knowledge of the full franchise lifecycle: investment promotion, construction support, operational supervision, and related functions.
4. Familiarity with the business ecosystem and government-business networks of target countries, with strong resource integration capabilities.
5. Data-driven decision-making abilities; capable of optimizing operational strategies through business performance analysis.
6. Outstanding cross-cultural management skills, able to align headquarters and local team objectives."
任职要求
餐饮或快消国家负责人、有开城经验(招商、开发、营运)
必须会中文 30-40岁