The Vertical Marketing Manager / Senior Manager is responsible for understanding customer and market dynamics, identifying growth opportunities, and translating insights into clear commercial priorities and actions. The role works closely with Sales, Product Management and other cross-functional teams to support customer growth, market development and effective resource allocation. Key Responsibilities • Develop a clear understanding of market trends, customer needs, competitive dynamics and growth opportunities. • Use customer and business data to support customer segmentation, prioritization and opportunity identification. • Identify key growth areas and translate market insights into practical commercial plans and customer actions. • Partner with Sales, Product, Technical and Marketing teams to drive cross-functional initiatives and improve business execution. • Track business performance and market developments, identify key gaps and opportunities, and provide recommendations to support decision-making. • Support strategic planning and continuously improve the way the organization understands and develops priority markets and customers.

Qualifications • Bachelor’s degree or above; MBA is a plus. • Solid experience in medical devices, life sciences, analytical instruments or related industries, with good market and customer understanding. • Strong analytical and problem-solving skills, with the ability to simplify complex business questions and identify key priorities. • Good business sense and demonstrated experience in turning insights into actions and business results. • Strong communication and cross-functional collaboration skills, with the ability to influence and drive work across different teams. • Strong English communication skills and comfortable working directly with global teams.