1.建立和官埋高效的市场信息系统,提供准的、系统的、及时的市场信息,并对各种信息进行综合分析,为市场决策提供依据;Establish and manage an efficient market information system,provide accurate,systematic, and timely market information, and comprehensively analyze various information to provide abasis for market decision-making.
2.负责中长期市场战略规划的制定;Responsible for formulating medium and long-term market strategicplanning.
3.建立和整合产品管理策划系统,确定产品的目标市场、定位、概念,制定产品的市场推广方案、产品策略等;Establish and integrate a product management planning system, determine the target marketpositioning, and concept of the product, and develop market promotion plans and product strategies forthe product.
4.强化产品市场力,建立完成的传播策划系统,策划系统的市场传播方案;Strengthen product marketpower, establish a completed communication planning system, and plan market communication plans forthe system.
5.建立销售系统,尤其是根据产品的特性确定其销售模式,负责产品零售渠道的规划、监督销售工具的开发;Establish a sales system, especially determine the sales model based on the characteristics of theproduct, be responsible for planning the retail channel of the product, and supervise the development ofsales tools.
6.关注行业展会及峰会,做好品牌营销和客户挖掘,掌握市场前沿动态。Pay attention to industryexhibitions and summits, do a good job in brand marketing and customer exploration, and grasp thecutting-edge market trends.